Mark specializes in creating strategies that enhance fan interaction through digital platforms. With his background in sports marketing, he develops initiatives that drive sponsorship opportunities and measurable ROI for clubs. He is dedicated to cultivating a vibrant community around sports teams, leveraging AI technology to maintain 24/7 engagement. Mark believes in the power of personalized experiences and is committed to integrating digital twins into fan apps and kiosks, ensuring fans feel connected to their favorite players and clubs like never before.